Customer retention in a competitive purchase market
The most recent REFI boom created a surge of new customers for most lenders. But, savvy lenders know that acquiring new customers is only one piece of the sales puzzle, particularly in a competitive purchase market. An arguably even more important, often overlooked, facet of a lender's business is customer retention in order to gain coveted repeat and referral business.
In this workshop-style session led by The STRATMOR Group, you'll learn how to employ sales and marketing strategies to deepen relationships with your customers, create loyalty, drive cross-sell opportunities for new financial products, and drive future sales in a purchase market.