How to maximize profitability with a high tech, human touch operational strategy
In the last two years, many lending executives have focused on cutting costs to boost profit. However, this approach can harm both lenders and consumers in the long run. Research suggests that prioritizing an improved customer experience throughout the lending process can yield greater financial benefits. In this session, Dale Vermillion, CEO of Mortgage Champions, will share strategies for implementing a "high tech, human touch" customer engagement approach within your operations team, fostering increased loyalty, referrals and market share. Understand the importance of adopting a uniform, relationship-driven customer communications approach for your financial performance in today’s market and learn how to implement this in 2024.
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