Lead generation in a shifting market
Preparing an adaptive marketing and sales strategy is key to thriving in a fluctuating market. Learn strategies for generating and capturing leads, with insights on navigating market shifts and optimizing your approach to customer engagement.Would you like more information about this session?
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Speakers
Sessions
Kevin Peranio
Chief Lending Officer, PRMG
Kevin Peranio, Chief Lending Officer, and partner at PRMG, is an active executive leader in the mortgage industry. He oversees all production and works with both the sales and operations teams. His primary goal is to enhance the overall customer experience when doing business with PRMG. This includes creating robust reporting features, consumer-facing activities, and modern lending technology, ensuring accountability at all layers and levels of the process. In his own words, "the inside drives the outside."
Since joining PRMG in 2010, Kevin led the Southeast Region to become the #1 Ranked Region for PRMG, reaching this milestone in record time. This achievement ultimately propelled Kevin to become one of the youngest partners at PRMG. Kevin is also a four-time president's cabinet member and was recognized by NMP as one of the top 40 under 40. He is a national speaker within the mortgage industry and has been interviewed on several podcasts, including speaking at HousingWire's Engage Marketing Summit, AIME Fuse, ICE Technology, and other industry events. Most recently, Kevin has become known on LinkedIn for his insightful "Walk and Talk" video posts and for his Instagram "KP Talks Dollars and Sense" Podcast, where he shares his perspective and knowledge on various subjects. Mr. Peranio received his Bachelor of Science in Advertising Business